- introduce
- introduce in‧tro‧duce [ˌɪntrəˈdjuːs ǁ -ˈduːs] verb [transitive]1. to make a new product or service available for the first time:
• The drug was introduced in the mid-1990s.
2. FINANCE to make stocks, shares etc available on the stock exchange for the first time:• The Chicago Mercantile Exchange introduced futures and options on the Nikkei Index of 225 Tokyo stocks.
3. to bring a system, law, method etc into use for the first time:• The company has introduced a new pay system for senior executives.
• Toy safety legislation was introduced in 1967.
4. to help someone get to know a new person or product:introduce somebody/something to somebody/something• The company has been introducing clients to private banks for several years.
• It is not always easy to introduce customers to new and unusual varieties of food.
5. LAW to formally present a new law so that it can be discussed and voted on by a parliament, congress etc:• The Democratic candidate vowed to introduce a bill to restore the tax.
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introduce UK US /ˌɪntrəˈdjuːs/ verb [T]► COMMERCE, MARKETING to make goods or services available to be bought for the first time: »The company plans to introduce 45 new models over the next five years.
»The product range is being overhauled to introduce cheaper lines and more non-food products.
► STOCK MARKET, FINANCE to make shares, etc. available for the first time: »The shares moved higher to their highest level in the 21 years since this market introduced crude oil futures.
► to start using a new system, rule, or method: »We will introduce a 10p starting rate of income tax for individuals.
»The company introduced a jobshare scheme last year.
► to tell someone another person's name the first time they meet: »She plans to hold a meeting for all employees in the company to introduce her successor before she leaves.
► LAW to formally suggest a new law to be discussed and voted on by a parliament: »introduce a bill/measure
»He plans to introduce legislation that would set minimum standards for corporate disclosure in the US.
Financial and business terms. 2012.